The San Francisco Real Estate Report | Q4



Current Economic Overview // Q4

Fourth-quarter home sales in San Francisco picked up, bringing activity to a level 5 percent higher than last year’s fourth quarter and overall 2017 activity 2 percent above 2016. Renewed buyer enthusiasm was particularly notable in October and November across all price ranges (with the typical seasonal slowdown in December), but the same dismal for-sale inventory levels that characterized most of 2017 persisted -- especially for affordable homes. Buyer sentiment remained strong, and home shoppers faced stiffer competition than during the same period last year, pushing median property prices up solidly.

Condominium sales also outperformed last year’s fourth quarter and throughout 2017, especially for units priced between $2 million and $3 million. Strong buyer demand in the resale condominium market produced solid appreciation, and new condominium prices again likewise saw some upward momentum. As with single-family home inventory, there were fewer new and existing resale condominiums available in the fourth quarter of 2017 than in the last quarter of 2016.

Looking Forward: Strong housing fundamentals and the Bay Area's economic growth will continue to feed buyer demand. Early year’s home buyer traffic reports suggest that the first quarter will carry over renewed momentum in San Francisco housing markets despite some trepidation over the impacts of the tax reform.

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Single Family Homes


Eight Housing Market Predictions for 2018

Below, Pacific Union offers our perspective on some key U.S. economic and housing market trends that we believe will play out in the coming year. For a longer-term forecast for Bay Area housing markets over the next three years, read our recap of Pacific Union’s Real Estate and Economic Forecast to 2020, which was held in mid-November in San Francisco. You can also view a webcast of the full, one-hour live event here.

  1. Mortgage interest rates will keep rising: Mortgage interest rates will continue their slow, gradual increase, and we anticipate that rates will rise by about 20 basis points by the end of 2018. Despite further anticipated increases in federal funds rates, mortgage rates are being held down by low inflation and low overseas central banks’ interest rates. We would have to see much higher inflation than has been the case to notably increase mortgage rates.

  2. The real estate market will remain in favor of sellers: New construction would have to ramp up considerably, or some combination of higher mortgage rates and an economic downturn would have to dampen buyer demand to tip the market. Neither event appears to be in sight for 2018.

  3. Inventory shortages will persist: A lack of supply will continue to pose problems. For inventory to return to somewhat normal levels, we would need at least a 20 percent increase in supply in areas with strong demand. However, most of the recent new construction has been geared toward higher-end buyers, leaving a huge gap for those seeking more affordable options. And even though new construction of single-family homes is expected to pick up in 2018, the increase will be modest and insufficient to meet the current demand. Existing owners have little incentive to sell their homes right now. They are most likely enjoying a low mortgage rate and bought when prices were lower. Many are likely worried about where they will move if they sell their current home. Also, they may have even less incentive to move depending on how the proposed tax reforms play out. The proposed changes have the potential to put a significant drag on inventory next year.

  4. Affordability will continue to deteriorate: As long as severe inventory shortages persist, affordability issues will keep getting worse. In 2018, buyers not only face potentially higher mortgage rates, but combined with higher home prices, they will spend more of their monthly incomes on mortgage payments. Affordability will fare the worst in areas with high job growth and a lack of new supply, especially in states with high regulatory constrictions such as California. Some lower-priced housing markets where job growth remains steady may provide relief for potential buyers who are willing to relocate.

  5. The U.S. economy will further strengthen: Though with cautious optimism, experts believe that the economy will gain strength in 2018 — due in part to tax impacts that are expected to stimulate consumer and investment spending. Consumer spending has already firmed up, bolstered by gains in jobs and wages, as well as wealth gains from the financial market and home equity, but also improved consumer expectations. According to data from the University of Michigan, consumer sentiment is hovering near the decade-high that it reached in October. With tax reforms clearer, consumers should be concerned with fewer uncertainties around legislation. Still, more than half of Americans who were concerned about tax implications thought that the changes would be positive for the economy. Furthermore, the strength in retail sales gives credence to the strong increase in consumer confidence that has occurred during the past year. The latest retail holiday sales numbers showed a jump of 4.9 percent, which is the biggest increase since 2011. Business are also expected to continue spending. Overall, there do not appear to be any obvious excesses that could destabilize markets, and economic risks are balanced. Furthermore, the global economy is doing well, and the financial system is on firm footing.

  6. First-time home buyer activity will pick up: Millennial first-time buyers impacted the market in 2017, and as more of them turn 30, they will be increasingly active over the next few years. Millennials will face greater affordability challenges that will prevent some from buying, but overall, we project first-time buyer activity to ramp up.

  7. Millennials will spark development in affordable urban areas: Following the central-city boom led by millennials, their venture into home ownership will probably lead them to areas with more single-family homes and townhouses that contain elements of higher-density, amenity-rich neighborhoods. Millennials will likely further spur revitalization efforts in affordable areas adjacent to downtown neighborhoods. Baby boomers, on the other hand, will remain the largest group of home sellers as they reach retirement. Demand for retirement communities in the Southern and Southwestern U.S. will likely pick up again.

  8. Proposed tax changes will negatively impact the housing market: The House Republicans’ tax reform could be very detrimental to housing markets across the country, especially ones where buyers are already constrained by affordability and a lack of homes on the market. The reform further disincentives existing homeowners to sell, especially if they lose the grandfathered tax deductions when buying again. Some buyers will certainly be discouraged by tax changes; real estate professionals have already reported receiving emails from clients who have decided to stop their home searches.


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