The national tourism agency responsible for marketing Spain’s destination worldwide, TURESPAÑA, has launched a video titled ‘#SpainWillWait’ (España te espera) across its social media channels.
We can’t wait to head back to the beaches, natural parks, and cultural gems of Spain. But whilst we stay home, Spain promises to wait. Take a look at the video here:
The objective of the initiative is to consolidate tourists’ loyalty to the destination by reminding them of all that Spain has to offer and all that can be enjoyed once the COVID-19 crisis has passed. The video looks to convey an evocative idea of Spain, transporting holiday makers from their homes and strengthening lasting emotional ties with the destination.