Phillip Jeffries Launches New Showroom at the San Francisco Design Center

by Diane Dorrans Saeks | Architectural Digest

The new space opens April 1 and will feature the brand's extensive wall-covering selection

Starting next month, designers will be able to see Phillip Jeffries’s wall coverings on display at the brand’s new showroom at the San Francisco Design Center. The 2,600-square-foot space will offer the brand’s complete range of products. Dramatic floor-to-ceiling displays will show the textured wares, and private work areas will allow designers to meet with clients directly.

Along with 400 vignettes incorporating the company's products, the showroom will display the latest collections from Spring 2019, including Fretwork, a handcrafted wood veneer, and Flight, a bold and graphic pattern of soaring cranes and clouds. Summer 2019 collections will also be available exclusively to local designers before the pieces' official release. Visitors can also peruse a sample wall or access a touch screen and pegboard to visualize any installations.

San Francisco will be the fourth standalone showroom of Phillip Jeffries, which has other locations in Boston, Atlanta, and London. Twenty other to-the-trade showrooms carry Phillip Jeffries’s products around the country.

“Opening our own showroom in San Francisco would not be possible without the support of our interior design firm De Sousa Hughes,” said Michelle Daniels, marketing director of the company. "We thank De Sousa Hughes for their outstanding service and friendship for the past seven-plus years."

Phillip Jeffries was founded in 1976 with only 10 grasscloths, and it now stocks more than 1,100 ready-to-ship wall coverings in its 60,000-square-foot headquarters in New Jersey.