Parachute Opened Up Its First S.F. Store — And It's So Dreamy

By Kelsey Mulvey | Lonny

The SoCal home essentials brand is heading up the coast.

Photographed by Aubrie Pick for Parachute.

It doesn't matter if you're a minimalist or maximalist, or if you live in a spacious townhouse or a pint-sized studio. We can all agree that great bedding is the best (and, quite frankly, most important) investment you can make. The average person spends a third of their life in bed, so why not clock in some precious R&R with cozy sheets, pillowcases, and duvets? While there's no shortage of great bedding companies, Parachute is hands-down one of Lonny's fave brands. Not only do they offer high-quality sheets at an affordable price point, but their muted color palette and super-soft fabrics also bring SoCal-cool straight into our bedrooms. 

Well now, the Los Angeles-based brand is making its way up PCH with a brand new store in San Francisco. Parachute's towels, sheets, and robes can certainly speak for themselves, but this new outpost gives Northern California the opportunity to test 'em out IRL — and in a super chic spot, no less.

Photographed by Aubrie Pick for Parachute.

Once you enter the store, you'll be greeted by a daybed that's outfitted in Parachute's sheets. Go ahead, have a feel or take a seat. From there, you'll spot a bath display (with a functioning sink) so you can actually test a towel's absorbency before adding it to your cart.

Of course, it's not all business at Parachute's new shop; there are plenty of Instagrammable moments in the making. Similar to its stores in Portland, Los Angeles, and New York, this store boasts a swoon-worthy archway that design enthusiasts will love. It also leads out to a courtyard, so you can snap a post-shopping selfie with your squad.

Photographed by Aubrie Pick for Parachute.

Parachute's San Francisco store is located on 445 Hayes Street in S.F.'s Hayes Valley neighborhood. The store hours are 11am to 7pm Monday through Saturday, and 12pm to 6pm Sunday. Not in the Golden City? It's okay, you can still peruse and purchase Parachute's wares online.