Developer associated with Soho House closes on S.F. Armory building for $65M


by Katie Burke | SF Business Times


SF Armory LLC, an entity affiliated with Chicago developer Benjamin Weprin, closed on the Mission's former National Guard Armory, according to a deed filed with the city. Weprin previously developed Soho House's Chicago facility. Kevin Candland

A developer associated with private club and hotel operator Soho House has officially purchased a storied San Francisco building for a whopping $65 million.

SF Armory LLC, an entity affiliated with Chicago developer Benjamin Weprin, who previously developed Soho House's Chicago facility, closed on the Mission's former National Guard Armory, according to a deed filed with the city Jan. 26. Transfer taxes for the building were nearly $2 million.

The San Francisco Business Times originally reported in November that the upscale social club had been scouting for a place to land in San Francisco and was slated to take over the 200,000-square-foot building at 1800 Mission St., a site which has been used as an S&M porn studio and headquarters for the building's owner, Kink.com — an arm of Armory LLC, which bought the building for $14.5 million in 2006.

However, in a statement after the article published, Soho House denied that it was attempting to move into the Armory building, and told multiple other news outlets that the story "was not true."

A developer associated with private club and hotel operator Soho House has officially purchased a storied San Francisco building for a whopping $65 million.

SF Armory LLC, an entity affiliated with Chicago developer Benjamin Weprin, who previously developed Soho House's Chicago facility, closed on the Mission's former National Guard Armory, according to a deed filed with the city Jan. 26. Transfer taxes for the building were nearly $2 million.

The San Francisco Business Times originally reported in November that the upscale social club had been scouting for a place to land in San Francisco and was slated to take over the 200,000-square-foot building at 1800 Mission St., a site which has been used as an S&M porn studio and headquarters for the building's owner, Kink.com — an arm of Armory LLC, which bought the building for $14.5 million in 2006.

However, in a statement after the article published, Soho House denied that it was attempting to move into the Armory building, and told multiple other news outlets that the story "was not true."

"We love San Francisco, however, we don't have a space confirmed as of now," a Soho House spokesperson told SFGATE.


Armory Events, which is currently occupying the Mission building, denied news that its building would be sold.

Armory Events, which now occupies the space, also denied the report, and posted in a tweet that "Soho House buying the Armory is not true."

Weprin is the CEO of AJ Capital Partners. It is a hotel developer that has worked with a string of clients from Soho House to Thompson Hotels. The developer was behind the construction for Soho House's Chicago outpost back in 2012, which it then leased back to the social club. It isn't clear whether that arrangement will be recreated at the Armory building.

Soho House operates 18 properties around the world, including six in the U.S.

AJ Capital declined to comment. Calls to Soho House and Armory Events were not returned.



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